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Zhejiang Circuit

Delivering destination branding, sales and marketing strategy and a 20 year operating contract.

When it opens for business in September 2016, Zhejiang Circuit will be the leading motorsport destination in China. 

IGM has secured a four year contract to act as the in house commercial team for Zhejiang Circuit, with responsibility to deliver:

  • Sales, marketing and branding functions
  • A sustainable and integrated business model across the destination
  • Z Club membership sales, a luxury supercar club based that will generate joining fees of circa £35 million
  • Sponsorship and partnership sales and activation
  • Track hire, conference and event, hotel and kart circuit sales

In addition, IGM has a 20 year operational contract to manage:

  • 52 bedroom luxury hotel, spa and wellness facility
  • Luxury clubhouse
  • All customer touch points across the destination
  • Hospitality and food and beverage across the destination

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