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Wembley Stadium

Membership sales and operational management for the Bobby Moore Club.

IGM was contracted by Wembley Stadium in 2004 to rebrand and reposition the top-end hospitality facility at the new stadium, comprising of 1,900 half-way line seats and adjoining private restaurant.

Following the creation of a new brand, market position and membership offer (to include a reciprocal membership with Stoke Park), IGM helped secure in excess of £135 million of revenue through sales of 10 year memberships.

In addition to a sales and marketing role, IGM also has 10 year contract to manage the 1,900 capacity restaurant on major events days, ensuring that members' receive five star food and service delivery.

"Chester King and James Sherston-Baker were instrumental in the marketing and selling of the stadium's best hospitality offering, the Bobby Moore Club, in conjunction with IGM. Chester and his team provide a very professional operational service on match days and ensure quality control on behalf of Wembley. We have a long term contract with them and I have no hesitation in recommending them."

Roger Maslin, Managing Director,
Wembley National Stadium

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